This course will introduce students to marketing and business communication methods frequently used by business professionals. Topics will include effective written communication, integrated marketing communication principles and strategies, customer service skills, communication via a variety of media including internet and social media, and the production of professional development documents. Students will explore concepts, techniques, and models in marketing and business communication using real world examples.
Not all courses are offered each term.Winter 2024 registration opens November 27, 2023. Spring 2024 registration opens February 26, 2024.
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery