Course description

This course will introduce students to marketing and business communication methods frequently used by business professionals. Topics will include effective written communication, integrated marketing communication principles and strategies, customer service skills, communication via a variety of media including internet and social media, and the production of professional development documents. Students will explore concepts, techniques, and models in marketing and business communication using real world examples.

Course details

Hours: 42
Credits: 3
Prerequisites: BUS1095
Corequisites: None

Build courses into a credential

This course is part of the following program(s):

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Spring 2024 registration opens March 11, 2024. Fall 2024 registration opens July 22, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery