Course description

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. Learn how to persuade the media to communicate your organization's message and further its ideals and goals. Discover how to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.

Course details

Hours: 24
Credits: 1
Prerequisites: None
Corequisites: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

ed2go courses


These 6-week online courses are designed for working professionals and those seeking personal advancement. From the start date, students have access to their courses 24/7. There are no live lectures or specific days and times students must be logged in. Each Wednesday and Friday, the instructor releases a lesson, for a total of 12. There is a 2-week period at the end of the course to complete the final exam.

Dates
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Oct. 12, 2022
End date: Dec. 12, 2022
Day/Time:
Campus: Online
Cost: $185.00
Start Date: Nov. 16, 2022
End date: Jan. 16, 2023
Day/Time:
Campus: Online
Cost: $185.00
Start Date: Dec. 14, 2022
End date: Feb. 13, 2023
Day/Time:
Campus: Online
Cost: $185.00

Registration dates

Not all courses are offered each term.

Winter 2023 registration opens November 28, 2022. Spring 2023 registration opens February 27, 2023.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery with no assigned day or time requirements, independent course completion

Online - Synchronous: 100% online delivery with scheduled day and time course requirements

Hybrid: any combination of: in person, timetabled, on campus, online, and hyflex delivery