Course description
This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. Learn how to persuade the media to communicate your organization's message and further its ideals and goals. Discover how to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques.
Course details
Additional information: This course is offered through ed2go. Find out more about ed2go.
ed2go courses
These 6-week online courses are designed for working professionals and those seeking personal advancement. From the start date, students have access to their courses 24/7. There are no live lectures or specific days and times students must be logged in. Each Wednesday and Friday, the instructor releases a lesson, for a total of 12. There is a 2-week period at the end of the course to complete the final exam.
Ends: Aug. 11, 2025
Ends: Sep. 15, 2025
Ends: Oct. 13, 2025
Registration dates
Not all courses are offered each term.
Spring 2025 registration is now open.Fall 2025 registration opens July 7, 2025.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery