Course description
U.S. content, but most content is relevant in Canada. Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line? In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer. This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals.
Course details
Notice for ed2go courses
ed2go online courses are designed for working professionals and those seeking to gain personal advancement. If you are enrolled in a program, carefully review the requirements of your program before registering to ensure the course code and title match the requirements in your program.
Delivery Options
Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.
Additional information: This course is offered through ed2go. Find out more about ed2go courses.
Additional information: This course is offered through ed2go. Find out more about ed2go courses.
Additional information: This course is offered through ed2go. Find out more about ed2go courses.
Additional information: This course is offered through ed2go. Find out more about ed2go courses.
Registration dates
Not all courses are offered each term.
Winter 2022 registration opens November 1, 2021. Spring 2022 registration opens February 7, 2022.