Course description
In this course, discover the type of portfolio that is expected in both the freelance and the professional world. Personal branding concepts will be part of the portfolio mix incorporating and developing a creative statement, personal logo, and identity package. Develop new design pieces specific to industry portfolio standards including a direct mail piece, a newspaper ad, and a self-promotional marketing piece. Learn effective ways to market and package themselves through various creative approaches and media types. Inventory of work will be developed and assembled into an electronic or digital portfolio package.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Fall 2025 registration is now open.Winter 2026 registration opens November 3, 2025.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery