Principles of Design (balance, alignment, repetition, consistency, contrast) and the Elements of Design (line, shape, mass, movement, texture, colour) will be explored in order to provide a basic set of tools for you to work with. You will explore fonts and basic typography, as well as simple layout concepts. The Rule of Thirds, the use of columns and grids, along with the importance of white space will be explained, as well as how to use the visual center of a piece to create balance and unity in a design. Through a study of compositional movement, you will begin to see how a viewer’s eye moves through a design and how to put design concepts into practice, and make use of fundamental principles to construct the invisible underlying structure that is essential to effective graphic design.
Not all courses are offered each term.Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.