Course description
In this course, discover proven methods that will help you establish an internet presence and build an online brand identity. Learn how search engine optimization (SEO) works and how to track your site's performance using web analytics. Explore how to use online advertising, email marketing, and social media (including blogs) to drive business to your website.
Course details
Additional information: This course is offered through ed2go. Find out more about ed2go.
ed2go courses
Choose from instructor-moderated or self-guided courses designed to fit your schedule. Build professional skills, explore a new interest, or advance your career with convenient online learning.
Ends: Dec. 14, 2026
Ends: Jan. 11, 2027
Ends: Feb. 15, 2027
Registration dates
Not all courses are offered each term.
Fall 2026 registration is open.Winter 2027 registration opens November 2, 2026.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery