Course description
In this course, discover proven methods that will help you establish an internet presence and build an online brand identity. Learn how search engine optimization (SEO) works and how to track your site's performance using web analytics. Explore how to use online advertising, email marketing, and social media (including blogs) to drive business to your website.
Course details
Additional information: This course is offered through ed2go. Find out more about ed2go.
ed2go courses
These 6-week online courses are designed for working professionals and those seeking personal advancement. From the start date, students have access to their courses 24/7. There are no live lectures or specific days and times students must be logged in. Each Wednesday and Friday, the instructor releases a lesson, for a total of 12. There is a 2-week period at the end of the course to complete the final exam.
Ends: Sep. 15, 2025
Ends: Oct. 13, 2025
Ends: Nov. 17, 2025
Ends: Dec. 15, 2025
Ends: Jan. 12, 2026
Ends: Feb. 16, 2026
Registration dates
Not all courses are offered each term.
Fall 2025 registration is now open.Winter 2026 registration opens November 3, 2025.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery