Marketing Your Business on the Internet

Code: COMP1686

Course description

Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again!Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Course details

Hours: 24
Credits: 1
Prerequisites: None
Corequisites: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

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ed2go online courses are designed for working professionals and those seeking to gain personal advancement. If you are enrolled in a program, carefully review the requirements of your program before registering to ensure the course code and title match the requirements in your program.


Dates
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Feb. 9, 2022
End date: Apr. 11, 2022
Day/Time:
Campus: Online
Cost: $185.00
Start Date: Mar. 16, 2022
End date: May. 16, 2022
Day/Time:
Campus: Online
Cost: $185.00

Registration dates

Not all courses are offered each term.

Spring 2022 registration opens February 7, 2022. Fall 2022 registration opens July 4, 2022.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery with no assigned day or time requirements, independent course completion

Online - Synchronous: 100% online delivery with scheduled day and time course requirements

Hybrid: any combination of: in person, timetabled, on campus, online, and hyflex delivery