Achieving Top Search Engine Positions

Code: COMP1626

Course description

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO). In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential. In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Course details

Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None

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ed2go online courses are designed for working professionals and those seeking to gain personal advancement. If you are enrolled in a program, carefully review the requirements of your program before registering to ensure the course code and title match the requirements in your program.

 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Jan. 16, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Mar. 18, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Feb. 13, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Apr. 15, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Mar. 13, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: May. 13, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Not all courses are offered each term. Winter 2019 registration opens November 5, 2018. Spring 2019 registration opens February 4, 2019.