Write Effective Web Content

Code: COMM1947

Course description

Is your Web content as effective as it could be? Would you like more visitors—more sales—and better search rankings? In this course, you'll gain tips for crafting content to make your website or blog into an exciting multimedia place for visitors.You'll learn how to develop a website writing style that speaks to your readers' needs and ensures that your content is clear and easy-to-understand. We'll explore ways your Web copywriting can convey the right "feel" through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers. But today's Web is about a lot more than words. You'll also explore all kinds of multimedia from images to infographics to slideshows to screencasts, as well as ways to encourage interaction with your readers, such as polls, surveys, and quizzes. Finally, we'll examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the Web!

Course details

Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None

Notice for ed2go courses


ed2go online courses are designed for working professionals and those seeking to gain personal advancement. If you are enrolled in a program, carefully review the requirements of your program before registering to ensure the course code and title match the requirements in your program.


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Jul. 15, 2020
Day/Time:
Delivery: Fully Online – Ed2Go
Campus: Doon (Kitchener)
Cost: $165.24
 
End date: Sep. 14, 2020
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Aug. 12, 2020
Day/Time:
Delivery: Fully Online – Ed2Go
Campus: Doon (Kitchener)
Cost: $165.24
 
End date: Oct. 12, 2020
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Sep. 16, 2020
Day/Time:
Delivery: Fully Online – Ed2Go
Campus: Doon (Kitchener)
Cost: $185.00
 
End date: Nov. 16, 2020
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Oct. 14, 2020
Day/Time:
Delivery: Fully Online – Ed2Go
Campus: Doon (Kitchener)
Cost: $185.00
 
End date: Dec. 14, 2020
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Nov. 11, 2020
Day/Time:
Delivery: Fully Online – Ed2Go
Campus: Doon (Kitchener)
Cost: $185.00
 
End date: Jan. 11, 2021
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Dec. 9, 2020
Day/Time:
Delivery: Fully Online – Ed2Go
Campus: Doon (Kitchener)
Cost: $185.00
 
End date: Feb. 8, 2021
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.