Business and Marketing Writing

Code: BUS1931

Course description

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

Course details

Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None

Notice for ed2go courses

ed2go online courses are designed for working professionals and those seeking to gain personal advancement. If you are enrolled in a program, carefully review the requirements of your program before registering to ensure the course code and title match the requirements in your program.

Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.

 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Jun. 12, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Aug. 12, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Jul. 17, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Sep. 16, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Aug. 14, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Oct. 14, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Fall 2019 registration opens July 8, 2019. Winter 2020 registration opens November 4, 2019.