Small Business Marketing on a Shoestring

Code: BUS1650

Course description

When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet. As you build your own customized marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours. Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

Course details

Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None

Notice for ed2go courses

ed2go online courses are designed for working professionals and those seeking to gain personal advancement. If you are enrolled in a program, carefully review the requirements of your program before registering to ensure the course code and title match the requirements in your program.

Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.

 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: May. 15, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Jul. 15, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Jun. 12, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Aug. 12, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Jul. 17, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Sep. 16, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Aug. 14, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Oct. 14, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Fall 2019 registration opens July 8, 2019. Winter 2020 registration opens November 4, 2019.