The Business of Sales

Certificate of Achievement | Code: 1489

Please note:

To effectively participate in remote learning, students in this program must have reliable Internet access and meet these device requirements.

About the program

The Business of Sales program will focus on learning about specific business areas that are critical for success in sales. This program will also cover finance and marketing, as well as the trend in leveraging social media in the sales process. Join one of Canada's top seven most in-demand, future proof jobs, in the sales profession!

Program information

All courses must be successfully completed within 3 years of acceptance into the program.

Admission requirements

  • A two- or three-year diploma or a degree from an accredited college or university.
  • Relevant work experience in the area of business development and sales.

Note re: admission requirements

  • Applicants possessing degrees/diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. Test scores, if required, would be a minimum of TOEFL iBT 88; IELTS 6.5 with no bands less than 6.0; CAEL 70 with no sub-test band scores less than 60; PTE Academic 58; Conestoga English Language Test (CELT) Band 6; or equivalent scores in other recognized standard tests of English.

Admission procedures

  • Submit a completed a Conestoga College Program Application form
  • Attach proof of Admission Requirements
  • Final Selection is made following an assessment of the admission requirements

Graduate opportunities

Students will develop business sales skills that can be applied a wide variety of industries and organizations in roles such as Sales Representatives, Account Managers, Outside Sales Representatives, Account Executives, Inside Sales Representatives, Sales Consultants, and Sales Managers.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website:

Program outcomes

  • Examine the role of the salesperson within the marketing, financial and operational environment of the firm
  • Conceptualize, develop and implement a sales plan to support business-to-business marketing activity.
  • Develop strategies to laser target their prospecting clients and establish rapport and trust through the existing connection and networks.

Program related resources

Program contact

Continuing Education
Upcoming Registrations

Mark your calendar for our upcoming registration dates, so you can plan your future.

Winter Registration: Opens November 1, 2021
Spring Registration: Opens February 7, 2022