Students learn traditional marketing principles delivered on a digital platform, the Internet. Topics include the changing power focus from the company to the consumer; how marketing environments affect the digital platform; the importance of consumer behaviour and how segmentation, target marketing and positioning are executed. They explore the unique dimensions of product, price, place and promotion on the Internet. Students learn how to use online resources and how to develop a digital marketing plan. The course provides students with the principles and practical skills needed to participate in the fast-evolving area of digital marketing. Students will engage in online activities including on line discussions for grading, submitting online assignments both individual and team, and online test assessments.
Not all courses are offered each term.Spring 2022 registration opens February 7, 2022. Fall 2022 registration opens July 4, 2022.
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery with no assigned day or time requirements, independent course completion
Online - Synchronous: 100% online delivery with scheduled day and time course requirements
Hybrid: any combination of: in person, timetabled, on campus, online, and hyflex delivery