Fundamentals of Digital Marketing Management

Code: OLRN1752

Course description

Students learn traditional marketing principles delivered on a digital platform, the Internet. Topics include the changing power focus from the company to the consumer; how marketing environments affect the digital platform; the importance of consumer behaviour and how segmentation, target marketing and positioning are executed. They explore the unique dimensions of product, price, place and promotion on the Internet. Students learn how to use online resources and how to develop a digital marketing plan. The course provides students with the principles and practical skills needed to participate in the fast-evolving area of digital marketing. Students will engage in online activities including on line discussions for grading, submitting online assignments both individual and team, and online test assessments.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

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Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

Registration dates

Not all courses are offered each term.

Winter 2022 registration opens November 1, 2021. Spring 2022 registration opens February 7, 2022.