Retail Management

Code: OLRN1695

Course description

This course follows a managerial, practical approach to retailing, focusing directly on the issues faced by the owner, the manager, or the employee of a retail institution. It assumes prior knowledge of marketing, and it covers the conceptual and analytical foundations necessary to understand all aspects of retail management. Emphasis will be on the application of retailing strategies and concepts to practical case problems. You will be exposed to all of the essential ingredients such as: the complex nature of the Retail Industry, Retail Strategies, the competitive behaviour of Retail Institutions, the buying behaviour of consumers, store and merchandise design, and retail location management issues.

Course details

Hours: 36
Credits: 3
Prerequisites: OLRN1595
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


Registration dates

Not all courses are offered each term.

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.