Retail Management

Code: OLRN1695

Course description

This course follows a managerial, practical approach to retailing, focusing directly on the issues faced by the owner, the manager, or the employee of a retail institution. It assumes prior knowledge of marketing, and it covers the conceptual and analytical foundations necessary to understand all aspects of retail management. Emphasis will be on the application of retailing strategies and concepts to practical case problems. You will be exposed to all of the essential ingredients such as: the complex nature of the Retail Industry, Retail Strategies, the competitive behaviour of Retail Institutions, the buying behaviour of consumers, store and merchandise design, and retail location management issues.

Course details

Hours: 36
Credits: 3
Prerequisites: MKT2140 MKT2145
Corequisites: None

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Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Sep. 10, 2019
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $345.36
 
End date: Dec. 17, 2019
Hours: 36
Credits: 3
Prerequisites: MKT2140 MKT2145
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

ed2go fall course registration opens August 19, 2019

Winter 2020 registration opens November 4, 2019. Spring 2020 registration opens February 3, 2020.