Course description
Learners will gain an appreciation of the role of marketing management and marketing strategy to the survival and success of the organization within a competitive and dynamic business environment. They will create and present a comprehensive marketing plan.
Course details
Delivery Options
Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.
Registration dates
Not all courses are offered each term.
Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.