Marketing Foundations

Code: OLRN1358

Course description

Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.

Course details

Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Sep. 10, 2019
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $476.40
 
End date: Dec. 17, 2019
Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
Equivalent to: OLRN1358

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Oct. 1, 2019
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $476.40
 
End date: Jan. 7, 2020
Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
Equivalent to: OLRN1358

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Nov. 1, 2019
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $476.40
 
End date: Feb. 7, 2020
Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
Equivalent to: OLRN1358

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Dec. 2, 2019
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $476.40
 
End date: Mar. 9, 2020
Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
Equivalent to: OLRN1358

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

ed2go fall course registration opens August 19, 2019

Winter 2020 registration opens November 4, 2019. Spring 2020 registration opens February 3, 2020.