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Marketing Foundations

Code: OLRN1358

Course description

Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.

Course details

Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Aug. 4, 2020
Day/Time: –
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $476.40
Register
 
End date: Nov. 10, 2020
Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Sep. 8, 2020
Day/Time: –
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $500.92
Register
 
End date: Dec. 15, 2020
Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Oct. 1, 2020
Day/Time: –
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $500.92
Register
 
End date: Jan. 7, 2021
Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Nov. 2, 2020
Day/Time: –
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $500.92
Register
 
End date: Feb. 8, 2021
Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Dec. 1, 2020
Day/Time: –
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $500.92
Register
 
End date: Mar. 9, 2021
Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.