Consumer Behaviour

Code: OLRN1214

Course description

This course will provide the student with the opportunity to gain an understanding of how consumers make decisions regarding what to buy, what brand to buy, when to buy and how much to pay. Psychological, socio-cultural and situational influences on this decision making process are explored in depth. The objective is to be able to intervene in the process to modify the consumers' behaviour and persuade them to move in a favourable way.

Course details

Hours: 42
Credits: 3
Prerequisites: OLRN1593
Corequisites: None
Fall 2019 registration opens July 8, 2019. Winter 2020 registration opens November 4, 2019.