Consumer Behaviour

Code: OLRN1214

Course description

This course will provide the student with the opportunity to gain an understanding of how consumers make decisions regarding what to buy, what brand to buy, when to buy and how much to pay. Psychological, socio-cultural and situational influences on this decision making process are explored in depth. The objective is to be able to intervene in the process to modify the consumers' behaviour and persuade them to move in a favourable way.

Course details

Hours: 42
Credits: 3
Prerequisites: OLRN1593
Corequisites: None
 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Jan. 15, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $432.06
 
End date: Apr. 23, 2019
Hours: 42
Credits: 3
Prerequisites: OLRN1593
Corequisites: None
Equivalent to: None

Additional information: This course is offered through OntarioLearn. Find out more about OntarioLearn courses and booking your exams.

Textbooks can be purchased from www.textnet.ca. No substitutions unless otherwise stated.

Required textbook(s):

Textbook title: Consumer Behaviour: Buying, Having, and Being Author: Solomon, White, and Dahl Publisher: Pearson/Prentice Hall Edition: 7th ISBN: 9780134352671

Host college: MO

Not all courses are offered each term. Winter 2019 registration opens November 5, 2018. Spring 2019 registration opens February 4, 2019.