Business Development for Entrepreneurship and Small Business

Code: OLRN1177

Course description

Business Development is a very important component of the overall success of any business in today's extremely competitive marketplace. As Entrepreneurs or Small Business managers having a good understanding of how to promote and sell your business is critical to the success of any business. This course will focus on Business Development for Entrepreneurs and Small Business. Business Development includes many topics and concepts - this course will cover Advertising, Sales Promotion and Sales. The course will also aim to give a practical overview of the sales process and its role in the development of a successful business.

Course details

Hours: 42
Credits: 3
Prerequisites: OLRN1593
Corequisites: None
Not all courses are offered each term. Spring 2019 registration opens February 4, 2019. Fall 2019 registration opens July 8, 2019.