Social Media Applications and Measurement I

Code: MKT8251

Course description

In this course, you will receive hands-on experience with the top trending social media platforms in the market today. Topics include using the various platforms to meet business objectives, tying various platforms together in to a single online presence and how to navigate the various platforms. The course also focuses on monitoring and measurement processes. Participants will learn about the tools available for monitoring and measuring social media initiatives.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

Registration dates

Not all courses are offered each term.

Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.