Social Media Strategy

Code: MKT8236

Course description

Effective social media strategies align with corporate goals, branding, and communication practices. In this course, you will design and implement a comprehensive social media strategy for a product or service. Topics include the social media planning process, integration of traditional marketing and social media, trends affecting the social media space, as well as legal implications and budgeting.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

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This course is part of the following program(s):


This course is part of the following microcredential(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Sep. 8, 2020
Day/Time:
Delivery: Remote Learning - eConestoga
Campus: Doon (Kitchener)
Cost: $333.48
 
End date: Dec. 19, 2020
Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: None

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.