Social Media in a Marketers World

Code: MKT8201

Course description

In this introductory course, learners explore both the foundations of traditional marketing as well as the fundamentals of social media space. You will analyze case-studies to assess the influences on social media as well as addressing how social media impacts and influences fields such as marketing and communication. The course introduces emerging tools and technologies, and examines the benefits of social media for engaging your market, branding your organization, and interacting with employees within your firm.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):

Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.

Start Date
Start Date: Sep. 8, 2020
Delivery: Remote Learning - eConestoga
Campus: Doon (Kitchener)
Cost: $333.48
End date: Dec. 19, 2020
Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: None

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.