Integrated Marketing Communications II

Code: MKT1460

Course description

The world of advertising and promotion has changed dramatically with recent advancements in technology coupled with the pressure on organizations to meet the needs of many different target audiences. Marketers need to look beyond the traditional media to find new and better ways to communicate with their customer. Furthermore, marketers expect their promotional dollars to generate immediate sales and overall a positive return on investment. In this course students will build on and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. The course will focus on showing students how to utilize these tactics to capture the attention of the intended target market, communicate the planned message to generate a reaction.

Course details

Hours: 56
Credits: 4
Prerequisites: MKT1420
Corequisites: None

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Learn how to build courses into a credential. This course is part of the following program(s):

Start Date
Start Date: Jan. 15, 2019
Delivery: Online
Campus: Online
Cost: $534.20
End date: Apr. 23, 2019
Hours: 56
Credits: 4
Prerequisites: MKT1420
Corequisites: None
Equivalent to: None

Additional information: This course is offered through OntarioLearn. Find out more about OntarioLearn courses and booking your exams.

Textbooks can be purchased from No substitutions unless otherwise stated.

Required textbook(s):

Textbook title: Advertising and Promotion Author: Belch, Belch, Guolla Publisher: McGraw Edition: 6th Cdn. ISBN: 9781259272301

Host college: DU

Not all courses are offered each term. Spring 2019 registration opens February 4, 2019. Fall 2019 registration opens July 8, 2019.