Marketing Research

Code: MKT1450

Course description

In this course, students learn the fundamentals of marketing research, including quantitative and qualitative approaches. Delve into primary and secondary research, research methodologies, sampling, and questionnaire design. An overview of various marketing analytic platforms will be discussed so that students become familiar with accessing and analyzing secondary data.

Course details

Hours: 45
Credits: 3
Prerequisites: OLRN1593
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

Registration dates

Not all courses are offered each term.

Fall 2021 registration opens July 5, 2021. Winter 2022 registration opens November 1, 2021.