Marketing Research

Code: MKT1450

Course description

In this course, students learn the fundamentals of marketing research, including quantitative and qualitative approaches. Delve into primary and secondary research, research methodologies, sampling, and questionnaire design. An overview of various marketing analytic platforms will be discussed so that students become familiar with accessing and analyzing secondary data.

Course details

Hours: 45
Credits: 3
Prerequisites: OLRN1593 OLRN1615
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Sep. 8, 2020
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $429.25
 
End date: Dec. 15, 2020
Hours: 45
Credits: 3
Prerequisites: OLRN1593 OLRN1615
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.