Marketing Research

Code: MKT1450

Course description

The Marketing Research and Analytics course allows students to learn the fundamentals of marketing research, including quantitative and qualitative approaches. It delves into secondary and primary research, research methodologies, sampling and questionnaire design. It also provides an overview of various marketing analytics platforms so that students become familiar with accessing and analyzing secondary data from platforms such as Vividate, comScore and SAS as well as an understanding of Google analytics. Students will learn to use advanced Excel skills to help analyze data.

Course details

Hours: 45
Credits: 3
Prerequisites: OLRN1593 OLRN1615
Corequisites: None

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Credit transfer

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Start Date
Start Date: Sep. 10, 2019
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $406.20
End date: Dec. 17, 2019
Hours: 45
Credits: 3
Prerequisites: OLRN1593 OLRN1615
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

ed2go fall course registration opens August 19, 2019

Winter 2020 registration opens November 4, 2019. Spring 2020 registration opens February 3, 2020.