Integrated Marketing Communications I

Code: MKT1420

Course description

Marketing communication is a very important component of the overall marketing plan. Students must be aware of the role marketing communications plays and be able to prepare and justify a variety of marketing communication approaches. This course will introduce key concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to communication concepts, creative approaches, and media alternatives they will need to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.

Course details

Hours: 42
Credits: 3
Prerequisites: OLRN1595
Corequisites: None

Want to complete a program?

Learn how to build courses into a credential. This course is part of the following program(s):

Start Date
Start Date: Jan. 15, 2019
Delivery: Online
Campus: Online
Cost: $432.06
End date: Apr. 23, 2019
Hours: 42
Credits: 3
Prerequisites: OLRN1595
Corequisites: None
Equivalent to: None

Additional information: This course is offered through OntarioLearn. Find out more about OntarioLearn courses and booking your exams.

Textbooks can be purchased from No substitutions unless otherwise stated.

Required textbook(s):

Textbook title: Advertising and Promotion Author: Belch, Belch, Guolla Publisher: McGraw Edition: 6th Cdn. ISBN: 9781259272301

Host college: DU

Not all courses are offered each term. Spring 2019 registration opens February 4, 2019. Fall 2019 registration opens July 8, 2019.