Integrated Marketing Communications I

Code: MKT1420

Course description

Marketing communication is a very important component of the overall marketing plan. Students must be aware of the role marketing communications plays and be able to prepare and justify a variety of marketing communication approaches. This course will introduce key concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to communication concepts, creative approaches, and media alternatives they will need to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.

Course details

Hours: 42
Credits: 3
Prerequisites: OLRN1595
Corequisites: None

Want to complete a program?

Learn how to build courses into a credential. This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.

Fall 2019 registration opens July 8, 2019. Winter 2020 registration opens November 4, 2019.