Integrated Marketing Communications I

Code: MKT1420

Course description

Marketing communication is a very important component of the overall marketing plan. Students must be aware of the role marketing communications plays and be able to prepare and justify a variety of marketing communication approaches. This course will introduce key concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to communication concepts, creative approaches, and media alternatives they will need to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.

Course details

Hours: 42
Credits: 3
Prerequisites: OLRN1595
Corequisites: None

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Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: May. 14, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $432.06
 
End date: Aug. 20, 2019
Hours: 42
Credits: 3
Prerequisites: OLRN1595
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Not all courses are offered each term. Spring 2019 registration opens February 4, 2019. Fall 2019 registration opens July 8, 2019.