Traffic Acquisition Strategy and A/B Testing

Code: INFO1155

Course description

Having a web site to promote your product or service in todays’ crowded content environment is simply not enough. Knowing how to grab the attention of the right people takes planning and constant updating. Participants in this course will identify different strategies used to attract clients to a web site and learn different ways to keep them as loyal customers. Participants will also investigate A/B testing for web sites where two variants of the same page are reviewed to determine which variant drives more conversions.

Course details

Hours: 30
Credits: 2
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following micro-credential(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

Registration dates

Not all courses are offered each term.

Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.