Customer Discovery and Validation

Code: ENTR0030

Course description

If you want to turn your vision into a profitable business, the Customer Development Model is a critical process to understand and apply. Your customers are out there; but only if you are willing to go out and find them. Customer discovery is the first step of the Model and is all about figuring out who your customers are and how to reach them. Customer validation is the second step and is about making sure that your research is correct and developing your business model to reflect that information. Roadmaps of the concepts will be presented, examples discussed and time provided for applying the principles.

Course details

Hours: 3
Credits: 0
Prerequisites: None
Corequisites: None

Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Jun. 30, 2021
Day/Time: Wed. 6:00pm – 8:00pm Wed. 6:00pm – 9:00pm
Delivery: Remote Learning - eConestoga
Campus: Doon (Kitchener)
Cost: $0.00
 
End date: Jun. 30, 2021
Hours: 3
Credits: 0
Prerequisites: None
Corequisites: None
Equivalent to: None
Start Date: Jul. 21, 2021
Day/Time: Wed. 6:00pm – 8:00pm Wed. 6:00pm – 9:00pm
Delivery: Remote Learning - eConestoga
Campus: Doon (Kitchener)
Cost: $0.00
 
End date: Jul. 21, 2021
Hours: 3
Credits: 0
Prerequisites: None
Corequisites: None
Equivalent to: None

Registration dates

Not all courses are offered each term.

Fall 2021 registration opens July 5, 2021. Winter 2022 registration opens November 1, 2021.