Please note:

This free virtual workshop is one of many offered by the Conestoga Entrepreneurship Collective this term.

Students will learn through informative sessions led by entrepreneurs, professional freelancers and sales executives from the local tech community.

Visit the workshop list to register for other topics.

Course description

If you want to turn your vision into a profitable business, the Customer Development Model is a critical process to understand and apply. Your customers are out there; but only if you are willing to go out and find them. Customer discovery is the first step of the Model and is all about figuring out who your customers are and how to reach them. Customer validation is the second step and is about making sure that your research is correct and developing your business model to reflect that information. Roadmaps of the concepts will be presented, examples discussed and time provided for applying the principles.

Course details

Hours: 2
Credits: 0
Prerequisites: None
Corequisites: None

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Start Date: Jul. 13, 2022
End date: Jul. 13, 2022
Day/Time: Wed. 6:00pm – 8:00pm
Campus: Online
Cost: $0.00

Registration dates

Not all courses are offered each term.

Fall 2022 registration opens July 25, 2022. Winter 2023 registration opens November 28, 2022.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery with no assigned day or time requirements, independent course completion

Online - Synchronous: 100% online delivery with scheduled day and time course requirements

Hybrid: any combination of: in person, timetabled, on campus, online, and hyflex delivery