Customer Discovery and Validation

Code: ENTR0030

Course description

If you want to turn your vision into a profitable business, the Customer Development Model is a critical process to understand and apply. Your customers are out there; but only if you are willing to go out and find them. Customer discovery is the first step of the Model and is all about figuring out who your customers are and how to reach them. Customer validation is the second step and is about making sure that your research is correct and developing your business model to reflect that information. Roadmaps of the concepts will be presented, examples discussed and time provided for applying the principles.

Course details

Hours: 3
Credits: 0
Prerequisites: None
Corequisites: None
Start Date
Start Date: Mar. 17, 2021
Delivery: Remote Learning - eConestoga
Campus: Doon (Kitchener)
Cost: $0.00
End date: Mar. 17, 2021
Hours: 3
Credits: 0
Prerequisites: None
Corequisites: None
Equivalent to: None

Registration dates

Not all courses are offered each term.

Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.