In this course, learn to use Google Analytics to make the most of your online traffic. Discover how to track your online content and also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left. From setting up your Google Analytics account and getting the code you need to add to your web pages to begin tracking, you will learn everything you need to know to get everything you can from the data that Google Analytics provides. Explore Google AdWords and other tools to enhance your traffic as well.
Additional information: This course is offered through ed2go. Find out more about ed2go courses.
These 6-week online courses are designed for working professionals and those seeking personal advancement. From the start date, students have access to their courses 24/7. There are no live lectures or specific days and times students must be logged in. Each Wednesday and Friday, the instructor releases a lesson, for a total of 12. There is a 2-week period at the end of the course to complete the final exam.
Not all courses are offered each term.Winter 2023 registration opens November 28, 2022. Spring 2023 registration opens February 27, 2023.
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery