Introduction to Google Analytics

Code: COMP1643

Course description

Nearly every business and non-profit organization has a website, and probably a Facebook page and a YouTube channel. Individuals have them too, to promote ideas, to share a vision, or to educate the public. No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. Why else go to the trouble of sharing them? In this course, you'll learn to use Google Analytics to make the most of your online traffic. You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left. The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you'll need to add to your website's pages to begin tracking your visitors, you'll learn everything you need to know to get everything you can from the data that Google Analytics provides. You'll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

Course details

Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None

Notice for ed2go courses

ed2go online courses are designed for working professionals and those seeking to gain personal advancement. If you are enrolled in a program, carefully review the requirements of your program before registering to ensure the course code and title match the requirements in your program.

Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.

 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Mar. 13, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: May. 13, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Apr. 17, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Jun. 17, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: May. 15, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Jul. 15, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Jun. 12, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Aug. 12, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Jul. 17, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Sep. 16, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Start Date: Aug. 14, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $193.32
 
End date: Oct. 14, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Additional information: This course is offered through ed2go. Find out more about ed2go courses.

Not all courses are offered each term. Spring 2019 registration opens February 4, 2019. Fall 2019 registration opens July 8, 2019.