Writing a Marketing Plan

Code: COMM1805

Course description

This course provides the fundamental skills and templates required to complete a comprehensive and practical marketing plan. Embellishing and enhancing the plan is really a function of writing savvy. This course focuses on the core concepts required to address product positioning, pricing, promotion, and place of distribution - the four P's of Marketing. This course provides a blue-print with easy-to-use templates which can be applied to any marketing plan. Turning the templates into a plan becomes a simple writing exercise.

Course details

Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Start Date
Start Date: May. 14, 2019
Delivery: Online
Campus: Online
Cost: $289.32
End date: Aug. 20, 2019
Hours: 24
Credits: 2
Prerequisites: None
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Not all courses are offered each term. Spring 2019 registration opens February 4, 2019. Fall 2019 registration opens July 8, 2019.