This course provides the fundamental skills and templates required to complete a comprehensive and practical marketing plan. Embellishing and enhancing the plan is really a function of writing savvy. This course focuses on the core concepts required to address product positioning, pricing, promotion, and place of distribution - the four P's of Marketing. This course provides a blue-print with easy-to-use templates which can be applied to any marketing plan. Turning the templates into a plan becomes a simple writing exercise.