The core principles, processes, and outcomes of effective employment marketing are learned in this course. The focus is to connect theory to practice and to develop a resource of strategies for counsellors to use with clients in both individual and group settings. Core topic areas include skills profiling, work search preparation, networking, resume and cover letter preparation, web-based work search, employment interviewing techniques and preparation, and job offer negotiations. Students are introduced to client case management as it relates to client employment search. This course provides the student with a challenging opportunity to explain and apply a coherent model that can be used with a diversity of client groups.