Career Marketing

Code: CARD1090

Course description

The core principles, processes, and outcomes of effective career marketing are learned in this course. The focus is to connect theory to practice and to develop a resource of strategies for counsellors to use with clients in both individual and group settings. Core topic areas include skills profiling, work search preparation, networking, resume and cover letter preparation, electronic work search, employment interviewing techniques and preparation and job offer negotiations. This course provides the student with a challenging opportunity to explain and apply a coherent model that can be used with a diversity of client groups

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Want to complete a program?

Learn how to build courses into a credential. This course is part of the following program(s):


Not all courses are offered each term. Winter 2019 registration opens November 5, 2018. Spring 2019 registration opens February 4, 2019.