Course description
The job of maintaining a company’s existing customer relationships is an important one. In this course, students will learn all aspects of successfully managing an account in order to sustain and nurture a lasting business relationship. Students will also study the specifics of key account management, territory management and category management.
Course details
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This course is part of the following
program(s):
This course is part of the following
micro-credential(s):
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Winter 2024 registration opens November 27, 2023. Spring 2024 registration opens February 26, 2024.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery