Course description

Building on ‘Principles of B2B Sales’, this highly interactive and hands-on course will hone the students’ professional selling abilities with a focus on selling intangibles and services. Students will construct an end-to-end sales presentation that will be pitched in multiple role-plays with peers and the instructor, culminating in closing the deal.

Course details

Hours: 56
Credits: 4
Prerequisites: BUSS8000
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Fall 2023 registration opens July 24, 2023. Winter 2024 registration opens November 27, 2023.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery